How to Make Money with Social Media: An Insider's Guide on Using New and Emerging Media to Grow Your Business

Want to earn big profits from social media?

Now, there’s an authoritative, up-to-the-minute resource you can trust–and use.

This in-the-trenches guide is written by experts who’ve developed money-making marketing campaigns for many of the world’s largest companies. Jamie Turner and Reshma Shah, Ph.D., combine practical strategies and proven execution techniques to show how to avoid crucial pitfalls that other companies have encountered, how to make the most of limited resources, and how to strengthen your brand instead of placing it at risk.

Turner and Shah present realistic guidance for setting objectives, assessing competitors, crafting strategies, selecting platforms, integrating social media into broader marketing programs, and effectively measuring results. Whether you’re a marketer, executive, or entrepreneur, this book will help you drive maximum business value from social media–starting right now.

Big ideas and immediate action steps:

How to set up a social media campaign for success

...and how to get a positive return on your investment

How to profit from YouTube, LinkedIn, Facebook, and Twitter

â?¦and go way beyond them

Why your first social media campaign failed

â?¦and what to do differently next time

What to measure, how to measure it

â?¦and how to act on what you learn

Price: $19.99

Click here to buy from Amazon

How to Make Money with Social Media: An Insider's Guide on Using New and Emerging Media to Grow Your Business

Want to earn big profits from social media?

Now, there’s an authoritative, up-to-the-minute resource you can trust–and use.

This in-the-trenches guide is written by experts who’ve developed money-making marketing campaigns for many of the world’s largest companies. Jamie Turner and Reshma Shah, Ph.D., combine practical strategies and proven execution techniques to show how to avoid crucial pitfalls that other companies have encountered, how to make the most of limited resources, and how to strengthen your brand instead of placing it at risk.

Turner and Shah present realistic guidance for setting objectives, assessing competitors, crafting strategies, selecting platforms, integrating social media into broader marketing programs, and effectively measuring results. Whether you’re a marketer, executive, or entrepreneur, this book will help you drive maximum business value from social media–starting right now.

Big ideas and immediate action steps:

How to set up a social media campaign for success

...and how to get a positive return on your investment

How to profit from YouTube, LinkedIn, Facebook, and Twitter

â?¦and go way beyond them

Why your first social media campaign failed

â?¦and what to do differently next time

What to measure, how to measure it

â?¦and how to act on what you learn

Price: $19.99

Click here to buy from Amazon

Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video (New Rules Social Media Series)

Promote your product using the most visceral form of social media-online video

Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online. Beyond Viral gives you the tools and tricks to successfully use online video to reach your business goals.

• Author Kevin Nalty is the only career marketer who doubles as one of the most-viewed YouTube comedians
• Foreword by veteran vlogger David Meerman Scott
• First-hand case studies of leading brands include Microsoft, Starbucks, GE, MTV, Mentos, Holiday Inn, and Fox Broadcasting
• Learn from the successes of top companies and startups as well as the pitfalls and mistakes many of them are making

Online video has huge potential, mostly untapped. Put your business at the forefront of this important medium with the proven methods described by Beyond Viral.

Price: $24.95

Click here to buy from Amazon